Our logo

No double takes here. One look at our logo and you know who we are. Here’s how we make best use of our logo.

In its full glory, the Greater Things logo comprises three elements. These are:

The burst

The spark of an idea. The touch of magic we bring to all of our creations. The individual lines that form the Greater Things burst represents the variety of services we provide while the colour spectrum denotes the blend of skills applied to complete them.

Greater

When clients come to us looking for greater, then greater is what we’ll give. Like in the logo, that means something bold. Its style represents a creativity laced with refined whimsy, the kind that allows us to approach our work from a different angle.

Things

Clean. Sans-serif. It’s the practical part. Representative of the final thing(s) we deliver to our clients. A reassurance that when you come to us with a challenge, we’ll always give you what you need. No dramas.

Logo placement

The logo must be pronounced and legible. Always surround the logo with a field
of clear space.

The clear space around the core logo will always be the same
width as the G in Greater.

Partner and client logos

When using our logo alongside a partner or client logo, such as in a proposal deck, use the same G spacing described above, with a 1px vertical line separating the two logos.

Logo colours

Full colour:
For colour documentation. Can also be used as transparencies or on photography.

Monochrome black:
For lighter backgrounds, such as the Greater Things gradient or photography.

Monochrome white:
For darker backgrounds, photography or block colours.

Logo rules