Core imagery

Our visual identity is centered around three styles of core brand imagery.

Hero images

These large surreal collages represent large ideas, from products and verticals to our company and brand as a whole entity. We use them anywhere that we introduce an encapsulating concept, such as the initial title page of a presentation and our home/services web pages.

Banners

Our primary supporting imagery. Banners top and/or tail webpages, social media profiles and email footers. They always use a singular swoosh over two flat colours, and include a human, animal or human/animal hybrid. They must leave enough space for copy to be written on it.

Circles

Our secondary supporting imagery. These are fun and quirky companions to body copy, sitting by its side, so they don’t need embedded text of their own. They feature a cutout of a person, an animal or a person/animal hybrid popping out of a block colour circular frame.